Back in 2006, ioMerino was founded by current owner David Michell who’s a fifth generation wool man and the director of Michell Wool today. He’s also a keen runner, cyclist and skier. In 2006, we had a completely different team to what we are today. When the new team came on board around 3 years ago, we revamped a lot of things like, for example, taking our products out of bricks and mortar stores and selling completely online. ioHQ is in Adelaide, South Australia.
David’s love of adventure combined with own personal need for a premium Merino thermal base layer eventually led him to founding ioMerino. After trying many Merino and outdoor brands, David just wasn’t happy with the feel and performance of available fabrics and knew he could do a better job with the resources he had in place. Today, ioMerino offers a range of ‘MicroMerino®’ fabrics that are basically our very own ‘recipe’. Anyone can purchase off the shelf Merino fabrics and turn them into clothes, but David was passionate about making nothing but the best of the best. We use nothing but the finest Australian wool and follow each step of the supply chain extremely closely to ensure our garments are 100% in each and every way.