Gococo founders and twin sisters Annie and Linnea grew up in a family where functional textile and textile fibers were common topics around their dinner table. Their family’s business focused on the production of high performance garments, so it wasn’t a huge surprise when they started Gococo back in 2010! Both sisters have deep interests in entrepreneurship and performance clothing, and when they came in contact with 37.5 Technology , they decided to use it to create the perfect sock. When they started Gococo, socks were still an un-prioritized garment, but had just started to get some attention from the outdoor industry. The timing to introduce a new sock sportswear brand turned out to be great. 

All of our socks are made of different high quality materials blended with the high performance 37.5 technology yarn. The 37.5 Technology yarn is an extremely quick drying material based on 37.5 Technology (For more information visit www.thirtysevenfive.com). With a quick drying material in the foot you reduce the risk for blisters and chafing when being active. The 37.5 Technology yarn also has a fantastic ability to capture odor molecules which is a great benefit for footwear! The active particles used in the 37.5 technology is naturally derived from natural sources such as coconut shells and volcanic minerals. The rest is history…